Pas de résultat
Voir tous les résultats
Managers
  • Business
  • Eco
  • Executives
  • Banking
  • Startups
  • Biz’art & Cult
  • Vidéo
  • Podcast
  • Our Events
    • Femmes Entrepreneurs Tunisie
    • Africa Means Business
  • Packs TRE
  • Inscrivez-vous
Managers
  • Business
  • Eco
  • Executives
  • Banking
  • Startups
  • Biz’art & Cult
  • Vidéo
  • Podcast
  • Our Events
    • Femmes Entrepreneurs Tunisie
    • Africa Means Business
  • Packs TRE
  • Inscrivez-vous
Managers
Pas de résultat
Voir tous les résultats

Intellectual property protection: what you should know

17 décembre 2018
Dans Managers, Wealth



By Ahmed Saoudi

How much does a shape cost? Most of the time, squares, circles and triangles are worthless for their own sake. Sometimes, however, they can get expensive. Very expensive. That’s a lesson Samsung had to learn the hard way. Back in 2012, the Korean phone maker was ordered by an American court to pay a whopping 400 million dollars in damages to Apple for copying the famous “rectangular with rounded edges” shape of the iPhone.

This case, and many like it, shows how intellectual property, and protection thereof, is ever more crucial in an increasingly knowledge-based economy. As companies innovate and try to come up with new products, services and processes, they need to protect their valuable creative work and intangible assets.

According to Alfred Zaher, an intellectual property lawyer from Philadelphia, USA, the status of the intellectual property in Tunisia is complicated. “The Tunisian law, which is based on a combination of French and American concepts, is actually good and in line with international laws,” he said during a presentation at the Cogite coworking space in Tunis about intellectual property protection for startups. “The application of the law in courts is where the problem lies,” he argued.

Unfortunately, this is not how intellectual property work! — Credit: xkcd.

Intellectual property, as defined by the World Intellectual Property Organisation, refers to “creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce”. Mr Zaher explained that IP can be divided into several categories. A trademark, for example, is useful for distinguishing a firm’s products from others’. Copyright is another form of intellectual property that’s used to describe the rights that creators have over their literary and artistic works such as articles, music or even databases. A patent, on the other hand, is a set of exclusive rights granted to its owner for a limited period of time in exchange for detailed public disclosure of an invention.

Unlike the above-mentioned forms of intellectual property, trade secrets are not known to the public. For an information to be considered a trade secret, it must be an undisclosed piece of knowledge providing some business value. The owner of the information must also ensure that sufficient measures have been taken to protect its secrecy. One of the most attractive aspects of trade secrets is that, contrary to patents, they do not have an expiry date. As such, many companies, big and small, prefer not to patent their inventions and rely on secrecy to keep them safe. Coca-cola is one famous example.

Trade secrets are particularly important for startups who use them to protect their most important assets. “Startups must put in place policies that provide non-disclosure and non-competing agreements prohibiting the release of the information outside of the company,” asserted the speaker.

Startuppers were quick to point out that they’re often required to give access to details about their products while seeking funding and other partnerships, and that failing to do so may jeopardize any potential deal. “How can we protect ourselves?”, asked a young attendee.

“You must document and keep track of all public disclosures and log access to sensitive information,” recommended Alfred Zaher. “If you are meeting a potential investor or partner to discuss your product, you can send them an email stating that the information that will be discussed is confidential and is solely disclosed for the purpose of the meeting.”

Such a document may hold up in an American court, but would be hard to enforce before a Tunisian judge, warned the lawyer.

Tags: FeaturedIntellectual PropertyPatentsStartupTunisia
Managers

Managers

RelatedArticles

SWFI: les deux voisins de la Tunisie parmi les plus grands fonds souverains d’Afrique
Wealth

SWFI: les deux voisins de la Tunisie parmi les plus grands fonds souverains d’Afrique

19 mai 2025
World’s Wealthiest Cities 2025: où vivent les centi-millionnaires africains en 2025?
Wealth

World’s Wealthiest Cities 2025: où vivent les centi-millionnaires africains en 2025?

14 avril 2025
Malak Boukthir élue Femme Entrepreneure de l’année et lauréate du prix ESS
Managers

Malak Boukthir élue Femme Entrepreneure de l’année et lauréate du prix ESS

26 février 2025

Les plus lus

  • Les crédits bancaires professionnels ont augmenté de 2 494 MTND au premier semestre 2024

    Recrutement à la Banque Centrale de Tunisie : 116 postes ouverts

    0 partages
    Partage 0 Tweet 0
  • Centres d’appels en danger: la nouvelle loi française inquiète le secteur en Tunisie

    0 partages
    Partage 0 Tweet 0
  • Trois projets touristiques obtiennent le feu vert en Tunisie

    0 partages
    Partage 0 Tweet 0
  • BH Bank: une nouvelle émission d’emprunt obligataire jusqu’à 150 millions de dinars

    0 partages
    Partage 0 Tweet 0
  • Ces 5 pays ont le SMIC le plus élevé au monde

    0 partages
    Partage 0 Tweet 0
  • Tout contrat de travail en Tunisie est présumé à durée indéterminée, sauf si…

    0 partages
    Partage 0 Tweet 0
L’encours des crédits professionnels à court terme a été multiplié par 3,7x depuis 2010

L’encours des crédits professionnels à court terme a été multiplié par 3,7x depuis 2010

28 mai 2025
Un tiers de la jeunesse mondiale se trouvera en Afrique en 2050

BAD : l’Afrique finance le monde, mais reste sous-financée

28 mai 2025
GAT Vie solde 2024 par un bénéfice de 5,125 Mtnd

GAT Vie solde 2024 par un bénéfice de 5,125 Mtnd

28 mai 2025
La Tunisie occupe la 96e place dans le classement de l’indice de la bonne gouvernance de Chandler

La Tunisie occupe la 96e place dans le classement de l’indice de la bonne gouvernance de Chandler

28 mai 2025
BH Bank: des résultats encourageants au premier semestre 2023

BH Bank: une nouvelle émission d’emprunt obligataire jusqu’à 150 millions de dinars

28 mai 2025
Mistral simplifie la création d’agents IA avec une API dédiée

Mistral simplifie la création d’agents IA avec une API dédiée

28 mai 2025

Suivez-Nous

L’essentiel de l’actu Business dans votre boîte e-mail

Managers

Managers est un média qui publie un magazine mensuel et un site Web destinés aux entrepreneurs et aux dirigeants d’entreprises pour les informer et les accompagner dans leur progression de carrière

Catégories

  • Banking
  • Biz’art & Cult
  • Business
  • Eco
  • Entreprise
  • Executives
  • Managers
  • Startups
  • Vidéo
  • Podcast
  • Les banques tunisiennes

Abonnez-vous

Facebook Twitter Instagram LinkedIn
  • Qui Sommes Nous

Copyright © , Managers

Pas de résultat
Voir tous les résultats
  • Business
  • Eco
  • Executives
  • Banking
  • Startups
  • Biz’art & Cult
  • Vidéo
  • Podcast
  • Our Events
    • Femmes Entrepreneurs Tunisie
    • Africa Means Business
  • Packs TRE
  • Inscrivez-vous

Copyright © , Managers

Share This
  • Facebook
  • Twitter
  • Gmail
  • LinkedIn